With Emperor, Channel 4 designed an annual report that upturned corporate norms
Channel 4 and Emperor won in the Editorial Design category at The Drum Awards for Design for the Channel 4 Annual Report. Here’s the award-winning case study.
Channel 4's disruptive annual report
Publicly owned yet commercially funded, Channel 4 has a distinctive remit set by Parliament to represent unheard voices, challenge with purpose and reinvent entertainment. It looks to Emperor to reflect this when developing the
strategy, structure, and visual concept of its reporting. We’re encouraged to disrupt received thinking and challenged to reflect the brand’s personality and new visual identity, while still delivering the content that matters.
Emperor’s brief this year was to reflect the social impact that Channel 4 exist to deliver. By showing how Channel 4 understand, address and even celebrate all of our challenges, inequalities and injustices – whilst taking inspiration from
Alex Mahon’s speech to celebrate 40 years of Channel 4 – Emperor created a report with disruption at its heart, celebrating 4 decades of creative risk-taking and Channel 4’s impact on life in the UK.
The report was well received within Channel 4. Jason Hesse, Head of Corporate Brand at Channel 4, said: “Working with Emperor to develop and produce this Annual Report for Channel 4 was a joy. The team was able to offer a fresh and
creative approach that synced with our brand and helped us to tell our story in a uniquely Channel 4 way. The report itself has resonated strongly with the intended stakeholder audience and has had the desired impact. I’m proud of the work we have delivered together!”