Netflix has a portfolio of strong brands, amongst them, dystopian hit series Black Mirror. The US digital media giant came to The Drum to find a creative, nimble agency to work on the launch of series 3 in the UK. Working to compressed timescales and budgets Netflix needed a creative shop that would help generate buzz about the show and earn share of voice around it’s launch.
With some tension between the needs of Netflix and the available options in-market, we worked with their team to finesse the brief and narrow their focus. We completed a comprehensive review of London’s independent creative agencies and more boutique network agency options, before sharing our report and recommendations.
Netflix went to appoint The Martin Agency, who went on to create a winning experiential marketing campaign that was a perfect fit for the Black Mirror fanbase. A takeover of London’s Old Street tube station, helped Netflix create a buzz and profile for the show at launch and struck a chord with the capital’s commuters.